Laser Therapy Institute Podcast
INTERVIEW: Business Perspective of Running a Laser Therapy Clinic
May 11, 2020
This podcast discusses the benefits and challenges of integrating laser therapy into a practice from a business perspective, including the importance of referrals, advantages and challenges of incorporating laser therapy, the business considerations of running a laser therapy clinic, billing insurance and laser downtime, and the importance of pricing laser therapy services appropriately.
30:42
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Quick takeaways
- Investment in laser therapy equipment can have a quick return on investment, paying for itself within months of implementation.
- Word-of-mouth referrals from satisfied patients and healthcare providers are more effective than paid advertisements in generating new patients for a laser therapy practice.
Deep dives
Key Point 1: The importance of considering the cost and return on investment of laser therapy
When incorporating laser therapy into a practice, one of the initial concerns is the cost of the equipment, which can be high. However, it is crucial to ensure that the investment in laser therapy is financially viable. One practitioner shares their experience of initially viewing laser therapy as just another modality, but soon realizing its potential for business success. Within three months, their practice saw a significant increase in patients and revenue. The return on investment was so impressive that the laser system paid for itself in just a couple of months.
