Key Point 1: The importance of considering the cost and return on investment of laser therapy

When incorporating laser therapy into a practice, one of the initial concerns is the cost of the equipment, which can be high. However, it is crucial to ensure that the investment in laser therapy is financially viable. One practitioner shares their experience of initially viewing laser therapy as just another modality, but soon realizing its potential for business success. Within three months, their practice saw a significant increase in patients and revenue. The return on investment was so impressive that the laser system paid for itself in just a couple of months.