The Tiktokification of Marketing: How to Reach Generation Swipe

Recorded live at the 2025 ASU+GSV Summit in San Diego, this session featured Thaibinh Cao, CEO of Mindgrasp; Michael Giardino, CEO & Co-Founder of Quizard AI; and Melissa Yeung, Social Media Strategy Manager at Duolingo. The panel was moderated by Larissa May, Founder and Executive Director of #HalfTheStory.

This dynamic conversation tackled how EdTech startups can capture—and keep—the attention of GenZ and GenAlpha in an era defined by infinite scroll and fleeting focus. Panelists shared how they’re building viral brands through authenticity, storytelling, and rapid-response content strategies. From leveraging social platforms in unconventional ways to using data to guide emotional resonance, this session unpacked what it means to market at the speed of culture. If you're building in the digital learning space, these are the playbook updates you need.