Greg has successfully led Peachtree in more than $9.0 billion in acquisitions, investments, and development since co-founding the company. He has more than 24 years of hospitality experience with an emphasis on deal-structuring and financing and was formerly Senior Vice President of Business Development for Specialty Finance Group, originating more than $2.0 billion of hotel debt.

Peachtree Hotel Group's track record spans more than 580 real estate transactions and $8.0+ billion in total capitalization of real estate assets.

Connect & Invest with Jake: Follow Jake on Twitter: https://twitter.com/jwurzak Take the Hospitality Investing Masterclass: https://learn.jakewurzak.com/ Learn How to Invest with DoveHill: https://bit.ly/3yg8Pwo

Links:

Peachtree Hotel Group

Greg on LinkedIn

Ritz Reserve Dorado Beach

The Montage Laguna Beach

Topics:

(00:01:44) Building Peachtree

(00:06:52) Why was hospitality intriguing as an asset class?

(00:09:04) Do you ever feel capped by the amount of capital you can raise by only being in hospitality?

(00:12:12) How important is vertical integration?

(00:17:33) How have you made money buying debt?

(00:24:29) What were some learnings you’ve had from previous cycles?

(00:28:26) How do you manage your reputation and perception while playing in a debt environment?

(00:31:40) How critical is it to manage your P&L?

(00:37:10 Holding investment committee on a Friday

(00:38:57) Do you tour every asset?

(00:40:25) What are the most interesting opportunities to you on the equity side right now and the near future?

(00:44:30) How much emphasis are you placing on the actual real estate vs. the operating company?

(00:46:40) Selling a fully renovated hotel vs. selling a hotel that needs renovation

(00:49:27) What are some trends you’re seeing in hospitality that could be interesting investments?

(00:51:54) Are you working on any conversions?

(00:52:05) Would you ever break any of your verticals off or use them to buy another company?

(00:55:34) What’s your favorite hotel?

A Conversation With Ashley R. Vertuno, FACHE, the 2024 Robert S. Hudgens Memorial Award for Young Healthcare Executive of the Year