Exploring the concept of extending the company's moat beyond its physical boundaries and valuing external vendors and partners. Building strong relationships and creating connection with contractors and partners. The importance of freedom, expanding networks, and maintaining boundaries. The significance of generosity in business relationships and promoting a mindset of independence. Emphasizing inclusivity in the company and a recommendation for The Red Zone football show.
Embracing the 'Inside the Moat' model fosters loyalty and enthusiasm among non-employee individuals, resulting in time and support for the company.
Building trust and values alignment with individuals inside the moat leads to non-transactional relationships based on mutual investment and collaboration.
Deep dives
The Concept of Inside the Moat
The podcast discusses a metaphor called 'Inside the Moat,' which refers to a new way of looking at organizations. In this model, a company is compared to a castle, with employees being inside the castle. However, the moat surrounding the castle extends beyond its walls and includes a wide range of people who are not employees but are considered part of the extended company. This includes vendors, partners, and contractors who are valued and treated as family.
Benefits of the Inside the Moat Model
The episode explores the benefits of embracing the Inside the Moat model. One major benefit is the loyalty and enthusiasm of these non-employee individuals who feel like family and are generous with their time and support for the company. The company, in turn, reciprocates by being inclusive and supportive, both financially and by including them in various activities. The model allows for a larger network of connections, learning, and insights, as these individuals often have their own businesses and can contribute unique perspectives and expertise.
Building Trust and Values Alignment
Building trust and values alignment are key factors in evaluating those inside the moat. While values alignment is important, there is room for flexibility as long as there is a connection and good fit. Trust is fostered through in-depth relationships, such as open discussions about core values, personal histories, and trust-building exercises. This mindset of generosity and trust can create a non-transactional relationship, where both parties are invested in each other's success and well-being, resulting in a mutually beneficial and impact-driven collaboration.
Where exactly is your organization's moat, and who lives inside? This week, Pat and the team talk about why it is so important to be intentional about the way you involve and build relationships with employees, partners, and vendors within your business.