Observador is a digital-only Portuguese newspaper founded in 2014. It has quickly become one of the most influential and respected newspapers in Portugal, covering a wide range of topics such as politics, economy, culture, and international affairs. The newspaper's mission is to provide its readers with accurate, balanced, and independent news, analysis, and opinion pieces.

In this episode, FT Strategies' Director, Lisa MacLeod is joined by Leo Xavier, Director of Product at Observador, and Nicholas Holmes, Ecosystems Strategy Manager for Google News Partnerships in EMEA, to discuss Observador's major focus on developing a data-driven mindset.

Observador participated in the Google News Initiative and FT Strategies Subscription Academy programme in 2022. The programme is designed to strengthen and accelerate the growth of the subscription businesses and help publishers deliver customised plans such as optimising the sales funnel and developing new monetisation strategies.

The FT newsroom is not involved in its production.

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