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THE TRANSFORMATION TO TRANSITION
What is it like to transition from one selling approach to another? Today, Collin talks about transitioning from being a transactional seller to a strategic seller. He emphasizes the importance of patience since strategic selling takes more time and effort. Collin also explains that strategic selling requires a consultative approach and the knack for more creative solutions. Learn more in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
COLLIN: PATIENCE IS KEY
“I would say the number one thing that can be really challenging for people in this sort of transition is patience.”
COLLIN: CONSULTATIVE AND CREATIVE
“Strategic selling requires you to be much more consultative in your approach, and to be able to come up with solutions and give you the ability to be creative in your deals, so there are lots of benefits, but it also can be challenging.”
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