05: Fundraising and Funder Behavior: The Tiny Habits That Will Change Your Life with BJ Fogg, PhD

BJ Fogg, PhD is a Stanford behavior scientist, author of the book Tiny Habits, and one of my absolute teachers and heroes. In this conversation, BJ shares his Fogg Behavior Model plus many useful and simple hacks to defeat fear and create habits for anything we want to achieve. His approach to people is immensely human, compassionate, and positive. (Just like fundraising!) You really don’t want to miss this conversation.

Episode highlights:

(01:39) - Behaviour Design & the Tiny Habits Method: Who is BJ Fogg, PhD, and his work as a behavior scientist at Stanford.

(03:36) - What is the Fogg Behavior Model? A 3-step easy-to-learn model to understand and influence all of your behaviors. 

(08:56) - Applying behavior science to fundraising and ow to calculate the ideal size of the ask?

(12:50) - The key moments of celebration and giving people positive feelings of success 

(20:55) - Do you feel like you can’t do something? Check for these 5 factors of ability and take a tiny step towards action.

(30:15) - Allow yourself to feel successful: Learn how to feel shine on demand for even the tiniest of successes! 

(34:56) - How to really beat fear with compassion and get to the action.

If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.