GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself.

On this episode of the FINITE Podcast, let experienced B2B marketing leader Melissa Ayres explain why go-to-market is a business strategy and why it has to remain flexible. Having been a consultant for many years, Melissa creates a GTM plan like a painting on a canvas. She forges alignment between teams, communicates to the C-Suite and avoids planning paralysis!

At the time of recording, Melissa was a consultant working with Cervest and has since joined them as CMO. Cervest's Climate Intelligence platform, powered by Earth Science AI, helps businesses and governments anticipate and act on the effects of climate risk on physical assets.

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#45 - Flexible go-to-market planning with Melissa Ayres, CMO at Cervest