The Long Game w/ Elijah Murray Laura Fredericks: The Future of Marketing AI
Feb 21, 2024
40:02
Laura Fredericks is a serial entrepreneur and marketing leader. In this conversation, we explore the evolution of marketing in the AI era, focusing on its complexities, opportunities, and real-world applications. Laura shares insights from her journey as a self-taught marketer and her experience working with AI tools in her daily workflow.
EPISODE LINKS:
TIMESTAMPS: 00:00:13 Intro and background 00:03:25 Fractional Marketer 00:06:50 Relationship with product 00:07:45 Product market fit 00:09:50 Pivot point 00:12:05 AI 00:17:45 Max, the junior AI assistant 00:22:53 Prompt Engineering 00:24:44 Philosophy of AI 00:26:37 Human + AI 00:31:23 In-house vs Out-of-house 00:35:34 Changing Landscape of Startups 00:39:25 Closing
CONNECT:
- Website: https://hoo.be/elijahmurray
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- LinkedIn: https://www.linkedin.com/in/elijahmurray/
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