Big Tech Big Green Big Human In this keynote, I outline why this development is a good thing, why tourism might well be heading towards a new albeit strange kind of ‘golden era’ - and how to get ready for what’s coming, and better yet, how to shape the future and make the right choices today. Watch it here: https://www.youtube.com/watch?v=pubmpoie3eo The next 10 years will bring more change than the previous 100 years – and the doors to the future of tourism and travel are not closing; they are only just opening! The future is better than we think. Personal connections, experiences and real-life engagement is what makes us human, and while we will certainly connect virtually in many new, exciting and CO2-saving ways, these experiences will develop in a parallel not a substitutional way. However; how, why, when and where we travel will change completely in the next decade, impacted by the 3 Future Principles: Holistic, Circular (Sustainable) and Human.