Keys To The Shop : Equipping Coffee Shop Leaders 522: Why Celebration and Specialization Make Coffee Better w/ Tim Williams of Fieldwork Coffee and The World Aeropress Championships
Over the years, our collective philosophy and approach to coffee has taken many forms as we learn more about what the industry needs to thrive. We as individuals evolve our thoughts and views of coffee often starting with hubris and a strict puritanical view, then opening up to a wider, simpler, generous, and maybe even humble stance on the various ways coffee can be enjoyed and communicated.
Today we are talking about one such journey with the Founder of Fieldwork Coffee and Director of the World Aeropress Championships, Tim Williams!
Tim Williams is the director of the World AeroPress Championship, and founder of Melbourne’s Fieldwork Coffee.
Since the early 2000's, Tim’s worked across a range of roles, including Workshop Coffee and Square Mile Coffee Roasters in London, and Intelligentsia Coffee & Tea in Los Angeles.
On the sidelines, Tim’s collaborated on a number of coffee initiatives including helping to develop Maison Kitsuné’s ’Cafe Kitsuné, launching the Gitesi Project, and as a founding member of Coffee Common.
Today, Tim lives in Melbourne and divides his time between Fieldwork Coffee, the World AeroPress Championship, running a small charity in rural Rwanda, and raising three kids with his partner, Leah.
We talk about:
- Tim's journey into coffee
- The exploding London coffee scene
- The shaping forces of competitions and camaraderie
- Absolutism in coffee culture and its pitfalls.
- Understanding coffee requires recognizing its agricultural nuances.
- Tim emphasizes the importance of hands-on experience in coffee roasting.
- Cupping coffee critically is essential for quality control.
- Tim's philosophical shift from conquering coffee to celebrating its complexities.
- Why specialization allows for deeper expertise in coffee.
- Innovative approaches can streamline coffee release processes.
- Customer expectations are shaped by consistent quality.
- Why critical feedback is s necessary for growth in the coffee industry.
- How the World Areopress Championships champion fundamentals.
- The argument for taste as the most important aspect of coffee.
- Understanding brewing variables enhances coffee quality.
- How nuance in coffee brewing leads to better results.
Links:
www.worldaeropresschamionship.com
Related episodes:
- 242 : A Conversation with James Hoffmann
- 448: Founder Friday! Part 1 “Switching Gears” | w/ Doug Zell of Intelligentsia and The Meteor!
- 448: Founder Friday! Part 2 “Switching Gears” | w/ Doug Zell of Intelligentsia and The Meteor!
- 365 : Spilling the Beans on Global Coffee Culture w/ Lani Kingston
- 309 : A Conversation w/ Sarah Allen and Ken Olson of Barista Magazine
- 306 : A Conversation w/ 2004 U.S. Barista Champion, Bronwen Serna!
- 092 : Tony “Tonx” Konecny of Yes Plz : Consumer Accessibility, roasting, 3rd wave, subscription
ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....
-
LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?
-
The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!
Click below to fill out your application now!
KEY HOLDER COACHING APPLICATION
INTERESTED IN 1:1 CONSULTING AND COACHING?
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email
of book a free call now:
https://calendly.com/chrisdeferio/30min
Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!
The world loves plant based beverages and baristas love the Barista Series!