In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process.

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Links:
• The first tab call
• How to recruit TAB members
• After the first set of TAB calls
• Adam's Linkedin
• Adam's book

SPECIAL | The 'dirtbag' who built Patagonia—and gave it away