Deliverability Defined

What to Do if You Are Looking to Move to a New ESP?

Apr 11, 2023

33:32

Creators hope to grow a following, but communicating with an audience at scale is challenging. Technology can help facilitate communication with your subscribers, especially if you’re seeking analytics on email performance and engagement.

Email service providers, or ESPs, are services that allow you to send campaigns to subscriber lists. Different ESPs have different features, such as automation, audience segmentation, template builders, A/B testing, and customer support. Not all ESPs are created equally, and the type of ESP that is right for you can vary depending on your goals.

In this episode, Alyssa and Melissa discuss what the decision-making process looks like when moving to a new ESP (email service provider). Together they discuss how to choose the right ESP depending on your goals, how ESPs impact email deliverability, and what actually happens when you switch ESPs.

Key Takeaways

[03:05] - How to look for a new ESP.
[05:42] - Why ESPs can’t solve all of your problems.
[08:47] - How the “right” ESP for you changes depending on your goals.
[10:21] - How different ESPs impact email deliverability.
[16:12] - What switching ESPs actually looks like.
[23:09] - Why price shouldn’t be your only consideration when choosing an ESP.
[25:47] - How switching ESPs affects your IP address and domain.
[28:22] - Why creators might want to switch ESPs?

Quotes

[04:19] - “Find creators who are using the ESP and ask them their opinion. Do your shopping. Sign up for a free trial if they have a free trial. What works for one person is not gonna work for someone else.” ~ @mel_lambert_

[06:29] - “Is the problem something that switching to a new ESP can actually help with? Or are you beating around the bush on whatever the actual root issue is?” ~ @alyssa_dulin

[09:42] - “You could be in the same exact space as another creator, and your needs at an ESP are completely different.” ~ @mel_lambert_

[22:22] - “Don’t switch ESPs for a feature or price at the risk of a deliverability issue.” ~ @alyssa_dulin

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