S1 E39 - Frank Danna - Director at Softway: Can Love as a Business Strategy Work?

How does an unsafe culture contribute  to dips in performance?  When people are being asked to prove they belong, it drains vital performance energy out of the individual and the company --even for tall, deep-voiced, athletic, cis-gender white men with a heads full of hair! Hear how  Frank Danna, Director at Softway, conquered his own imposter syndrome and helped grow a psychologically safe culture of love.

More about Frank Danna:
Frank is the co-creator & facilitator of Seneca, a radical culture and transformation product. As Softway’s Director of Culture and Seneca, he’s taught culture change all over the world to over 1000 leaders from 46 different countries. 

 Previously, Frank the was Co-founder of Parabox Creative, a social media-focused creative agency, where he led creative execution & content development for dozens of agencies and nearly 100 global brands, with over 65 million video views across social platforms, until they were acquired by Softway in 2014.

 In his tenure as a creative director, he has worked with global brands such as Amazon, Butterfinger, CISCO, AT&T, HBO, ESPN, and Coca-Cola to name but a few of the household name companies that have sought his expertise and vision.

 Currently, he is the co-host of Softway’s podcast, “Love as a Business Strategy.” Yes, they use the “L” word—something most businesses shy away from. And he hosts a regular live webinar series on linkedin called Innovating Teams.