Understanding Dark Patterns

Dark patterns are deceptive design strategies used by websites and apps to manipulate users into sharing personal information, spending more money, or investing additional time online. A study revealed that a significant majority of subscription services employ these tactics, with common examples including misleading advertisements and default pre-selected checkboxes. One particularly frustrating method discussed is 'confirm shaming,' where users are made to feel guilty for opting out of add-ons, such as insurance during a booking process. These manipulative strategies are prevalent in areas like online shopping and gaming apps, which disproportionately affect younger users who may lack the experience to recognize and resist them.