EUVC Super Angel #276: Angel investing insights with Edwina Johnson, GM of MoneyGram Online, Head of Global at Alloy, and angel investor.
Feb 5, 2024
Edwina Johnson, Head of Global at Alloy, shares insights on angel investing, evaluating investment opportunities, and collaborating with VCs. The importance of strong founders and building a network are also discussed. International investments and the role of angels in the investment network are highlighted. Quick buy round on angel investing.
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Operator Who Scaled A Unicorn
- Edwina joined Alloy as roughly the sixth employee and helped scale it to nearly 300 people through Series C.
- She then moved to London to lead Alloy's global expansion and GTM build in EMEA.
First Small Check, Big Signal
- Her first angel check was small and awkward to offer, but the founder valued commitment more than cheque size.
- That early experience taught her that angels add value beyond capital if they bring engagement and support.
Investing Opens A Learning Network
- The biggest surprise from angel investing was the network and industry knowledge it unlocked for her.
- That network also taught her market trends and how other investors approach deals.