The Social-Engineer Podcast Ep. 245 - The Doctor Is In Series - I Trust You with Dr. Paul Zak
Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.
In today’s episode, Chris and Abbie are joined by Dr. Paul J. Zak. Dr. Zak is a University Professor at Claremont Graduate University and is in the top 0.3% of most cited scientists. Paul’s two decades of research extending the boundaries of behavioral neuroscience have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. His most recent book is Immersion: The Science of the Extraordinary and the Source of Happiness. Besides his academic appointment, he is a four time tech entrepreneur. In 2017 he founded Immersion Neuroscience, a software platform that allows anyone to measure what the brain loves in real-time that is used to improve outcomes in entertainment, education, advertising, and emotional health. He is a regular TED speaker and has appeared on Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and many others. [Feb 5, 2024]
00:00 - Intro
00:17 - Dr. Abbie Maroño Intro
00:58 - Intro Links
- Social-Engineer.com - http://www.social-engineer.com/
- Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/
- Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/
- Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/
- Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb
- CLUTCH - http://www.pro-rock.com/
- innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/
04:16 - The Topic of the Day: Trust
04:31 - Dr. Paul Zak Intro
06:37 - I Might Be a Martian
08:38 - The Great Motivator
11:21 - Win-Win
13:07 - Thrill of the Chase
14:14 - Being Practical
16:01 - Reverse-Engineering
16:56 - Persuadable Humans
19:23 - Measuring Emotions
21:33 - Part of a Team
25:46 - Dogs and Cats Living Together
29:33 - Trust But Verify
32:37 - The Answer: Slow Down!
34:39 - Free Won't
36:16 - It's Still On You
37:34 - I Think, Therefore I Do
40:12 - What About Love?
43:25 - Time is Happiness
45:48 - Find Dr. Zak Online
- LinkedIn: in/paul-zak-91123510
- Website: getimmersion.com
46:26 - Wrap Up
- Immersion – Dr. Paul J. Zak
48:17 - Next Month: Irrational Fears
48:25 - Outro