This week I am speaking to San Diego legend David Tal of Verse (not to be confused with legend yours truly David Paul). David has built one of the greatest B2B lead generation platforms on the market today. He speaks very candidly about the challenges of startups and moving upmarket.

David Tal is the co-founder and co-CEO of Verse. Born and raised in San Diego, and a VC-backed entrepreneur for 10+ years, David has always been passionate about “putting San Diego on the map” as a center of tech, innovation, and disruption. This passion has driven him and Verse to become one of San Diego’s fastest growing companies. After graduating with a BS in Economics from UCLA in 2003, David experienced firsthand how quickly the world had moved online and how consumer journeys increasingly began and lived online. David also saw how businesses were trying to engage and communicate with this new growing stream of online leads and prospects. So, David set out to help companies in real estate and other industries create effective and authentic connections with their prospects by effectively merging the best abilities of technology and people. David lives in San Diego with his beautiful, successful wife and three children.