The Story of a Brand wildwonder - Building a Brand with Heritage, Heart, and Health in Mind
In today’s episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of wildwonder.
Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial.
From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank, Rosa shares the incredible story of how her grandmother’s herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand.
Key Moments in This Episode:
* From Passion to Product: How Rosa’s childhood memories of her grandmother’s herbal tonics inspired her to create wildwonder, blending Eastern herbal wisdom with California’s fresh produce.
* Pivoting in the Pandemic: Rosa shares how COVID-19 wiped out her initial business model and forced her to knock on over 300 grocery store doors to keep her dream alive.
* The Shark Tank Effect: Learn how appearing on Shark Tank not only boosted awareness but also drove long-lasting customer loyalty and repeat business.
* Operations First, Marketing Later: Rosa explains why focusing on product quality and operational efficiency before investing in marketing was critical to wildwonder’s success.
* Representation in Retail: Rosa discusses her mission to bring cultural representation and unique, botanically influenced flavors to retail shelves, creating a brand that stands out.
Join me, Ramon Vela, in listening to this insightful episode, where Rosa shares how wildwonder is making waves in the beverage industry and leaving a lasting impact on communities.
For more on wildwonder, visit: https://drinkwildwonder.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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Shopline U.S. - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.