A Changed Mind | Mindset That Matters

025 How I Launched A $30M Coaching Business (Actual Steps)

Jan 8, 2024

Carol, an accomplished entrepreneur, shares her journey of building a $30 million coaching business. She discusses the essential 'core four' elements of business growth, emphasizing the importance of patience and authentic messaging. Carol reveals early setbacks with Facebook ads and the mindset shifts that led to their breakthrough. She highlights the role of personal development and the pivotal influence of a Tony Robbins program in their success. Listeners will gain actionable insights for transforming their own ventures and overcoming limiting beliefs.

57:49

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Episode guests

Carol

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Quick takeaways

Achieving business confidence relies on understanding your ideal client, creating unique messaging, and developing a structured offer for effective client engagement.

Consistency and a positive mindset are essential for overcoming limiting beliefs and translating clarity into actionable results in business growth.

Fostering a supportive community of like-minded entrepreneurs enhances personal and professional development through shared learning and accountability opportunities.

Deep dives

The Importance of Clarity in Business Success

Achieving confidence in business hinges on having clarity about four core aspects: your ideal client, unique messaging, a structured offer, and enrollment skills. Understanding who you serve enables you to communicate effectively and create a unique value proposition that differentiates you from others. A well-defined offer not only helps in attracting clients but also ensures that you can deliver exceptional outcomes, fostering long-term relationships. Mastering these elements lays the foundation for building confidence, which is crucial for successfully engaging potential clients.

Intro

50min

The Critical Role of Mindset in Business Growth

6min

Engagement and Future Insights in Entrepreneurship

1min

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Imagine transforming a spark of passion into a roaring fire of success – that's the epic tale my wife Carol and I are thrilled to share with you. We conquered the business landscape, turning our dream into a $30 million reality, all while dismissing the allure of so-called overnight successes. Our narrative is an exploration into the 'core four' essentials of business growth and the steadfast patience required to cultivate a prosperous venture. We'll take you behind the scenes of early failures with Facebook ads and unveil the potent strategies that propelled us toward consistent, rewarding outcomes.

As we peel back the layers of our business evolution, we reveal how clear vision and authentic messaging outshine fleeting trends every time. It's about pinpointing your ideal clients and crafting an irresistible offer they simply can't ignore. Let's navigate together through the maze of distractions and focus on the drivers that genuinely matter. I'm opening up about the actionable steps that can transform your business from surviving to thriving, without the burden of overwhelm.

Finally, brace yourself for a deep dive into the transformative power of mindset. We reflect on the profound influence of the Tony Robbins program and the chance encounter that landed our first high-ticket client. But it doesn't stop there – the journey from $250k to $1M and beyond is riddled with lessons in scaling, presentation mastery, and the art of trusting your growing team. From mindset shifts to strategic growth, this is your chance to absorb the wisdom of a journey well-traveled and reap the rewards in your entrepreneurial voyage.

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Available on Amazon: A Changed Mind: Go Beyond Self Awareness, Rewire Your Brain & Reengineer Your Reality

Download the Audiobook: https://www.amazon.com/dp/B0DCKF721M

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What We Explored This Episode

(00:00) Business Strategy

(08:35) Essential Steps for Business Success

(19:04) Enrollment's Power in Business Growth

(26:38) The Importance of Mindset in Business

(33:39) Scaling From $250k to $1M

(40:07) Mastering Presentation for Business Growth

(45:54) Importance of Mindset in Business Growth

Memorable Quotes

"Having clarity on your core four gives you this thing called confidence. You're now confident in who you serve, you're confident that you are the one to serve them and how to powerfully communicate it."

"It's the root cause of your success. At every stage of growth. When you create success, that's an effect of a solid mindset or a changed mind."

"You have to really dial in a specific person or a specific type of business that you're serving. That's number one. Number two, you have to have really differentiated and unique messaging that is authentic to who you are, that's authentic to the way that you actually provide the solution to the marketplace and that doesn't sound like everybody else."