podcastsinenglish Level B.83 A picture paints a thousand words
Nov 28, 2019
Explore the vital role Instagram plays in the business landscape, as it drives higher visual engagement compared to Facebook. Learn how user demographics differ and why businesses should adapt their content to be more creative and authentic. Discover why restaurants thrive on the platform by sharing enticing food photos that attract customers. The conversation emphasizes leveraging visual branding to unlock new business opportunities and the importance of hashtags in boosting engagement.
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Instagram's Rapid Rise And Ownership
- Instagram is a photo and video sharing social network owned by Facebook with rapid user growth since 2010.
- Facebook bought Instagram in 2012, highlighting its strategic value to social media business models.
Different Age Audiences
- Instagram's user base skews very young, with a majority in the 13–17 age group.
- Facebook attracts older users, including many over 60, affecting platform suitability for different businesses.
Choose Platform By Audience
- Choose Facebook for audiences with higher income and older demographics like investment clients.
- Use Instagram to reach younger people when targeting recruitment or youth-focused campaigns.