Strictly Business Tetris CEO on Teaming With Red Bull for Dubai World Finals, Next-Gen Games
Nov 14, 2025
Maya Rogers, CEO of Tetris Ltd., shares her journey from family ties to leading the iconic brand. She details an innovative collaboration with Red Bull for a global mobile competition culminating in a stunning drone show in Dubai. Discussing Tetris' growth, Maya emphasizes balancing brand authenticity with expansion into immersive experiences. She touches on the significance of esports in promoting inclusivity and mental wellness while addressing challenges in merchandise due to economic factors. A Rubik's Cube partnership and next-gen innovations are also on the horizon.
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Raised Inside The Tetris Story
- Maya Rogers grew up around Tetris because her father secured the original license and brought it to Nintendo.
- She joined the family business 17 years ago and became CEO 13 years ago to keep the brand relevant.
Red Bull Tournament And Drone Spectacle
- The Red Bull collaboration ran a year-long global mobile competition across 55 countries culminating in Dubai.
- Finalists will be flown to Dubai to view a 2,000-drone Tetris show on The Frame building.
Competition Grows Brand, Not Just Revenue
- Esports and global competitions position Tetris as a universal, nonviolent competitive game.
- Large campaigns build global awareness beyond immediate monetization benefits.