How to Increase Demand For Your Product or Service | GoTo CMO, Jamie Domenici

On this episode of #ThePlaybook, Jamie Domenici, CMO of GoTo, shares her insights on:

• [5:40] - Why companies should be “leaning into” their brand more than ever before
• [8:47] - How building multiple brands at once can hamper your success 
• [10:40] - Why you should focus on building trust with your audience
• [14:03] - The “better better, never best” mentality that all marketers need to apply