B2B brand marketing can be difficult to define, as a collective of touch points and channels can generate ambiguous results. Despite this, Kevan Lee does a fantastic job of describing and advising brand marketing in B2B.
Kevan Lee is an experienced B2B tech marketer, having worked at Polly, Buffer and other fast-growing SaaS companies. He is currently Head of Marketing at Oyster, where he maintains a focus on brand building and storytelling.
On this episode of the FINITE Podcast, hear tips for where to start with brand marketing, how to leverage employees and stories, who owns the brand of a company and how bias comes into play.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS