#39 Driving Urgency for Change with John Shea, Global Field Enablement at Databricks
Sep 6, 2022
39:54
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
The theme for September on Winning the Challenger Sale is Driving Urgency for Change. WTCS host, Jen Allen, is joined by John Shea to discuss how creating urgency allows salespeople to provide customers with real value—by getting the prospects to realize that every day, week, or month without the proposed solution hurts their business, their income, safety, or peace of mind. Hence, they are compelled to take action as quickly as possible.
Winning the Challenger Sale