(InnovateHERs: Strategies from Purpose-Driven Entrepreneurial Women)

As a woman, how can you foster an entrepreneurial mindset to succeed in business? How do you take an idea, dream or goal and transform it into a strategy for success in a purpose-driven organization? How can you align your purpose and passion to help you “do well and do good” in your profession? Authors Barbara Kurshan (President at EduCorp, Senior Advisor UPenn) and Kathleen Hurley (ex-IBM, Pearson, ALI Harvard), both experienced and highly regarded business and education leaders, wanted to know how today’s top female leaders might answer these questions. The result is InnovateHERs: Why Purpose-Driven Entrepreneurial Women Rise to the Top.
Through 29 personal interviews with today’s top women leading purpose-driven organizations—ranging from startups and nonprofits to large companies across the globe—Kurshan and Hurley have created a unique, insider’s view of what it takes to be a successful female entrepreneurial leader in today’s competitive world. Whether you’re an entrepreneur, corporate leader, or new to business, learning how to leverage your personal entrepreneurial traits and skills and develop an entrepreneurial mindset is key to accelerating your purpose-driven journey. For men, understanding the mindset of entrepreneurial women will help them be better leaders and mentors.