
CNLP 312 | Jordan Raynor on the Ingredients for a Successful Start Up, the Essential Qualities of a Great Entrepreneur, and Why So Much of the Career Advice People Give Young Leaders is Wrong
Dec 31, 2019
Jordan Raynor, a serial entrepreneur and author, delves into the essential traits that define successful entrepreneurs, emphasizing risk tolerance and creativity. He shares insights on spotting opportunities rather than just problems and reflects on his early ventures inspired by a 'why not me' mindset. Raynor also discusses the importance of traction when raising capital and the lessons learned from stepping down as a CEO. He challenges the notion of 'following your passion,' instead advocating for mastery through discipline and purposeful practice.
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Entrepreneurial Mindset Is Opportunity-Focused
- Entrepreneurs see gaps as opportunities rather than mere problems.
- They combine risk tolerance, creativity, and a confident "I can solve that" attitude.
Early Small-Scale Ventures Shaped Confidence
- Jordan ran a baseball card shop in his room at age nine and set up creative kid ventures.
- A high school teacher pushed him to run for student body president and instilled a "why not me" mentality.
Raise Capital By Proving Traction
- Prioritize sales and customer traction when raising capital.
- Demonstrate happy customers and measurable traction to attract serious investors.








