When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands.
For information on these strategies, check out these Razor Branding Blogs:
3 Steps to Build Your Big Bold BrandWhen Going Negative Goes WrongUniversity asks Louisiana high school to stop using logoDon’t Play Chicken With Your Brand
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
