The Rebooting Show

Adam Ryan on why newsletters are a channel, not a business model

10 snips
Mar 10, 2025
Adam Ryan, CEO of Workweek, critiques the overheated newsletter market. He argues newsletters are becoming commoditized as their numbers outpace readers. Ryan cautions that reliance on paid growth leads to fleeting engagement without real audience connection. He emphasizes the importance of expanding beyond email, highlighting successful businesses that integrate community and events. The conversation reveals newsletters as a starting point for building connections, not a sustainable standalone business model.
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INSIGHT

Overheated Newsletter Market

  • The newsletter market is overheated, with more newsletters than readers.
  • AI and cheap platforms make it easy to launch newsletters, but most lack audience affinity.
INSIGHT

Long-Term Newsletter Prediction

  • Adam Ryan's article isn't about the next 12 months; it's a long-term prediction.
  • It's a call to prepare for the future, like advising display ad integration in 2009.
ANECDOTE

Changing Perceptions of Newsletters

  • Adam Ryan recounts a story where a client questioned the potential of newsletters 10 years ago.
  • Today, the belief in building habits and relationships via email is widespread, but an oversaturation is occurring.
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