165 - If you've listened to the news lately, you've probably heard the economy is basically a flaming dumpster fire: sky-high inflation, a looming recession, and mortgage rates rising like an early-pandemic sourdough. To all that, Heather Lahtinen says, "So what?"

When it comes to what the current economy means for your business, Heather—who's adding Certified Money Coach to her pages-long Curriculum Vitae—has some thoughts. And here's a clue: Don't try using "recession" as an excuse to avoid marketing. Not on Heather's watch!

What To Listen For:

The simple 3-step business plan, no matter the economy
How to know if we're in a recession (**trick-question alert**)
What the "lipstick effect" means for your biz
The mic-drop moment that's really good news!
Why Heather believes that ignorance is bliss

If you're feeling anxious or—dog forbid—feeling defeated by the economic forecasts, you definitely need this episode. Fire it up and find out why the current climate is actually *good* news for photographers like you!

Resources From This Episode:

JOIN THE PARTY:

Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

What Recession Means for Your Business with Heather Lahtinen