Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.

During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.

During this week's interview we talk to Bill about:

• Common trends from data collected from Under Armor apps
• How they are keeping people engaged with the apps
• How will the digital can work in conjunction with the fitness industry
• How much does Under Armor really know about their customers?

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