There are many many people who have made whole careers out of content they put on YouTube; the likes of Mr.Beast can have hundreds of millions of views on just one video.
But, this isn’t at all representative of the bulk of content on the platform. The average YouTube video has only been viewed 41 times.
So, what happens when you circumvent the algorithm and delve into the depths of YouTube?
Ryan McGrady is Senior Researcher in the Initiative for Digital Public Infrastructure at the University of Massachusetts Amherst. He joins Tom Dunne to discuss.