Ep 314: The changing world of searching the web, with Ivana Flynn

The way we search the internet is changing thanks to the rise of AI. Google is currently developing its search generative experience powered by generative AI and ChatGPT recently announced plans to create its own search engine, dubbed SearchGPT.

On today’s episode of iGaming Daily, supported by Optimove, our very own SEO guru, Ivana Flynn, is joined by industry veterans Dagmar Janssen, Marketing Director at Mega Block Gaming, and Valentina Diaco, Marketing and igaming Consultant, to discuss the future of searching the web.

The trio discuss the principles of optimising for both SEO and SAIO, Google’s fight against the increase in AI content on the web, what the future trends could be in searching the internet and how the igaming and marketing industry can prepare for change.

Make sure to make time to listen to the episode to get all the answers!

Host: Ivana Flynn
Guests: Dagmar Janssen & Valentina Diaco
Producer: Anaya McDonald
Editor: James Ross

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