Every Audio Essays
Ads in the Age of AI
Mar 8, 2024
Evan Armstrong from Every delves into how AI is disrupting advertising, potentially reducing ad serving and browsing time, impacting internet revenue. He predicts a new techno-economic paradigm for the internet as AI reshapes user interactions and revenue generation.
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Quick takeaways
- AI will reshape online advertising methods and timing, impacting revenue for internet businesses.
- Ads play a vital role in monetizing user actions, but AI advancements pose challenges for traditional ad models.
Deep dives
AI's Impact on Advertising and the Internet
AI is poised to revolutionize ads and the internet, reshaping how advertising is integrated and accessed online. While ads may not disappear, the methods and timing of encountering them will evolve. Free services that leverage user interactions to enhance ad targeting create a growth flywheel, exemplified by platforms like Google and Facebook. Ads, despite criticisms for intrusiveness, play a vital role in monetizing user actions rather than users themselves, driving a significant portion of the economy.
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