Side Hustle School Ep. 3227 - Q&A: “Why won’t TikTok followers join my newsletter?”
Nov 1, 2025
Navigating the TikTok-to-email conversion challenge is today's hot topic. Discover why followers resist leaving the app and the typical opt-in rates for short-form content. Chris shares smart strategies to boost your newsletter sign-ups, like offering enticing incentives. Even a small email list can pay off over time, turning those who opt-in into warm leads. It’s all about understanding follower behavior and optimizing your approach!
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Network Effects Create Platform Norms
- Each social platform creates its own expected user behavior and language.
- Trying to force behavior from one platform onto another usually fails because of these network effects.
Bella's TikTok-To-Email Challenge
- Bella from Knoxville blew up on TikTok with how-to sewing clips and reached 200,000 followers in nine months.
- She added a bio link offering a free pattern and got only 600 email signups, prompting her question.
Platform Behavior Dictates Follower Action
- Short-form viewers default to staying on the platform and rarely follow external links.
- A sub-1% conversion from TikTok to email is normal, not a failure.