Scaling to a $12M Real Estate Business with the Profit First Playbook with Jonas Medrano

In this episode, I sit down with Jonas Medrano, a powerhouse of discipline and drive who took the principles he learned from sports and fitness and applied them masterfully to real estate investing. From wholesaling his first property to scaling a $12 million business from his dining room table, Jonas’ story is not just about financial success, it’s about the mindset and grit it takes to get there.

We dig into how Jonas adopted the Profit First philosophy early in his business and how that has fueled his high-profit margins and lean operations. He also opens up about his new passion for coaching and the exact type of driven individuals he’s looking to mentor. If you’re looking for inspiration and actionable insights from someone who’s done the work and built a thriving real estate business from the ground up, this episode is for you.

Episode Highlights

[0:00] – Introduction

[1:01] – The “Profit First” moment that brought Jonas and I together

[2:03] – Jonas lands a $40K wholesale deal right out of the gate

[3:44] – Self-imposed “jail” of learning 16 hours a day to master wholesaling

[4:48] – Securing his first deal just one month into wholesaling

[6:07] – Discipline rooted in sports and inspired by Kobe Bryant

[9:35] – How Jonas turned wholesaling into a $12M-a-year business

[10:56] – Scaling with low overhead, lean team, and high margins

[11:28] – Profit First mindset from day one, and saving $100K before hiring

[13:06] – Transitioning from wholesaling to fix-and-flip and holding properties

[14:25] – $60K average wholesale fees and $150K minimum on flips

[15:30] – Launching a coaching program focused on driven real estate newcomers

[20:09] – Jonas’ full involvement and personal access in his coaching model

[22:02] – Long-term vision: $1B real estate portfolio and $1M monthly passive income

[24:44] – Early signs of discipline, from flipping sneakers to excelling in school

5 Key Takeaways

1. Discipline is everything – Jonas credits his fitness and sports background for building the mental toughness needed to thrive in business.
2. Start lean, grow smart – He focused on maximizing profit and minimizing expenses, only hiring after saving his first $100K.
3. Education is the edge – Jonas consumed books, podcasts, and resources relentlessly to master his craft before making his first deal.
4. Profit First works – The financial structure and clarity from Profit First helped him build and scale a highly profitable operation.
5. Giving back creates fulfillment – Now Jonas is focused on coaching others and sharing the same tools and mindset that brought him success.

Links & Resources

• Follow Jonas Medrano on Instagram: @jonasmedrano
• Learn more about the Profit First system: simplecfo.com

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