Thought Behind Things LAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT
Find out more about Endeavor: https://pakistan.endeavor.org
In this episode of Thought Behind Things, we’re joined by Arif Iqbal, the Co-Founder & CEO of LAAM, a fashion-tech startup transforming how South Asian brands scale globally through technology and logistics.
With a stellar background as an engineering leader at Facebook, Microsoft, Pinterest, and eBay, Arif shares how LAAM is building Pakistan’s Shopify-alternative helping thousands of local brands reach global audiences while solving the #1 reason most Pakistani ecommerce ventures fail: logistics.
We uncover:
- Why LAAM is not a fashion company, but a tech & logistics company
- How LAAM enables 48-hour local delivery & 5-day global shipping
- Why most Pakistani ecommerce startups fail — and how LAAM solves that
- The $5M+ raised and LAAM’s journey with Endeavor Global
- How Octane, LAAM’s backend engine, is bypassing Shopify limitations
With the ambition to become Pakistan’s next tech unicorn, Arif shares his long-term vision of turning LAAM into the Amazon of South Asia — and a homegrown global success story.
Socials:
TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/
TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil
TBT’s Facebook: https://www.facebook.com/thoughtbehindthings
TBT Clips: https://www.youtube.com/@tbtpodcastclips
Muzamil's Instagram: https://www.instagram.com/muzamilhasan/
Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/
Arif's LinkedIn: https://www.linkedin.com/in/arifiqbal/
Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan
Credits:
Executive Producer: Syed Muzamil Hasan Zaidi
Associate Producer: Saad Shehryar
Publisher: Talha Shaikh
Editor: Jawad Sajid