A recent report by Deloitte Access Economics found that some 40% of Australians experience some form of inadequate sleep. Sleep disorders, such as obstructive sleep apnoea, insomnia, restless legs syndrome, and shift work disorder, are also highly prevalent but are amenable to treatment. The flow on effects of inadequate or disordered sleep for the individual, society, and the economy are enormous. It is time for everyone to wake up to the importance of sleep. SPEAKER Professor Allan Pack, Professor of Medicine, Chief, Division of Sleep Medicine and Director, Center for Sleep and Respiratory Neurobiology, at the University of Pennsylvania. His clinical expertise is in sleep disorders with a particular focus on diagnosis and management of obstructive sleep apnea.