So, it turns out that how we frame failure is far more important than how we manage success, in determining our motivation and our ability to sustain healthful and positive behavior change. 

Our guest today, Dr. Kyra Bobinet, is a long-standing expert, clinician and entrepreneur in the field of behavior change. Her company, Fresh Tri, applies a unique approach to embedding state-of-the-art behavior change techniques into software apps – something she learned at Stanford, in one of the most illustrious behavioral labs in the world. 

The approach Kyra offers us is a liberating reversal of the motivational approaches we’ve used for decades – in our organizations, with our patients, and in our own personal efforts to form healthful habits. It’s a shift from the predominant ‘performance-based mindset’ to an ‘iterative mindset’, which essentially prevents demotivation. This iterative approach to sustained behavior change is far more kind and creative, and likely to be far more successful.

Since learning about the iterative mindset from Kyra, I’ve begun to use it in my professional and personal life – and it works – which is why I’m excited to read Kyra’s new book on the subject, ‘Unstoppable Brain: The New Neuroscience That Frees Us from Failure, Eases Our Stress, and Creates Lasting Change’ which is available on Amazon. If you’re interested in learning more you can find Kyra’s work here.

Zeev Neuwirth, MD