Nicole Balsam, associate partner and head of brand and digital at executive search and human capital research consultancy Eastward Partners, joins host Matthew Schwartz to discuss the results of the company’s U.S. CMO Market Report released in 2022. Balsam talks about the trendlines in CMO compensation, why the growing pressure on CMOs to bolster their digital capabilities transcends tenure, and why the current business climate is an opportune time for CMOs to craft what Balsam calls a “second-first impression” with the rest of the C-suite.