500: What Is the Big Deal about Private Equity?

When it comes to building wealth, the allure of exotic investment products can be hard to resist.

From cryptocurrencies to rare collectibles, these options promise excitement, exclusivity, and the potential for big returns.

But are they truly superior to buying the market or some rental real estate? Let’s take a look at a few popular exotic investments.

1. Cryptocurrency: High Risk, High Reward?

The upside is real—early adopters have seen life-changing gains, and blockchain technology offers genuine innovation. However, the volatility is intense; prices can crash as fast as they soar, and risks like hacks or regulatory shifts loom large.

Compared to the stock market’s historical 7-10% average annual return (adjusted for inflation), crypto offers a wild ride that can pay off—but only if you time it right. In my opinion, if you want to jump on the ride, there is no better time than now.

2. Rare Collectibles: Passion Meets Profit

Investing in art, fine wine, or vintage cars blends enjoyment with potential gains. A well-chosen piece can appreciate significantly.

For enthusiasts, the emotional reward is a big draw. On the flip side, these markets are illiquid (selling takes time and effort), and costs like storage, insurance, and commissions add up.

Unlike real estate, which generates rental income, or stocks with dividends, collectibles don’t pay you while you hold them.

3. Private Notes: High Yields with a Catch

Private notes involve lending money directly to individuals or businesses—often real estate developers or small companies—in exchange for interest payments, typically offering yields above traditional bonds or savings accounts.

It’s a chance to earn solid returns, sometimes 8-12%, while supporting specific projects or borrowers. The appeal lies in the potential for steady income and the ability to negotiate terms.

However, defaults can spike during economic downturns, and your money is often locked in until the note matures.

Compared to real estate, which offers rental income and appreciation, or stocks with liquidity and diversification, private notes are a niche play that requires careful vetting of borrowers to make sense.

4. Private Equity: The Elite Investment That’s Not Always Golden

Speaking of niche plays, private equity (PE) often comes up as the ultimate exotic investment, especially for the wealthy.

It’s frequently billed as a special opportunity reserved for the elite, where funds pool big money to buy, revamp, and sell companies for hefty profits. The perception is that PE is a gold mine, delivering returns that leave the stock market in the dust.

But is it really the wealth-building powerhouse people think it is? This week’s guest on the Wealth Formula Podcast argues that private equity might not be the golden ticket it’s cracked up to be.