Full-Funnel B2B Marketing Show Episode 36. #CEO A go-to-market strategy for viral B2B products with Kaius Meskanen
Dec 7, 2020
26:18
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How can you build virality in a complex B2B product — even when you’re selling to large organisations?
That was the topic that I got a chance to discuss with Kaius Meskanen, the founder and CEO of Choicely on our podcast.
Choicely’s doing what Wix and Squarespace did with websites — but for native mobile apps. Thanks to their tech, you can quickly build native apps without any coding.
But check out their go-to-market strategy.
Here’s a mistake that many B2B companies make. Because their tech could potentially be used by many segments, they try to target as broad as possible. But ‘he who chases two rabbits, catches none’.
Choicely realized this early enough. They carefully chose their target segments and built their whole positioning around it.
The results?
An inherent viraility in their product. An easy answer to one of the biggest sales objections.
And as a side-effect, they have been called by some investors “the most entertaining tech company”. I think Kaius has one of the most interesting jobs in tech, with Choicely apps powering events and shows such as Miss Universe, a football cup and a CBS talkshow.
Tune in to listen to their story.
Learn more about Choicely: https://choicely.com/
Kaius on LinkedIn: https://www.linkedin.com/in/kaiusmeskanen/
How can you build virality in a complex B2B product — even when you’re selling to large organisations?
That was the topic that I got a chance to discuss with Kaius Meskanen, the founder and CEO of Choicely on our podcast.
Choicely’s doing what Wix and Squarespace did with websites — but for native mobile apps. Thanks to their tech, you can quickly build native apps without any coding.
But check out their go-to-market strategy.
Here’s a mistake that many B2B companies make. Because their tech could potentially be used by many segments, they try to target as broad as possible. But ‘he who chases two rabbits, catches none’.
Choicely realized this early enough. They carefully chose their target segments and built their whole positioning around it.
The results?
An inherent viraility in their product. An easy answer to one of the biggest sales objections.
And as a side-effect, they have been called by some investors “the most entertaining tech company”. I think Kaius has one of the most interesting jobs in tech, with Choicely apps powering events and shows such as Miss Universe, a football cup and a CBS talkshow.
Tune in to listen to their story.
Learn more about Choicely: https://choicely.com/
Kaius on LinkedIn: https://www.linkedin.com/in/kaiusmeskanen/