Why we don’t always produce the same results when faced with the same facts on two different occasions.
How noise -- in this context, variability in judgments that should be identical -- influences our choices.
How the detrimental effects of noise in medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection can ruin (and even end) lives.
How to tell the difference between noise and good old-fashioned bias.
How we can reduce the role of noise and bias in our lives to make our best choices.