Data-driven decisions for boosting your local marketing with Carl Orsbourn

In this episode of The Local Marketing Lab, we have an illuminating discussion with Carl Orsbourn, co-founder and COO of Juicer and author of the “Delivering the Digital Restaurant” book series. With over 25 years of experience crunching data and driving optimizations for restaurants, Carl provides invaluable insights on data-driven decisions for boosting your local marketing, fostering digital hospitality, and developing thoughtful digital strategies.

Here are some topics discussed in the episode related to data-driven decisions:

• Analyze transaction data patterns at each location to uncover opportunities
• Optimize your Google presence for local SEO through content
• Respond quickly and authentically to online reviews and messages
• Develop social content that highlights your teams and processes
• Take an incremental approach to major digital initiatives

Resources

• Connect with Carl Orsbourn on LinkedIn.
• Learn more about Juicer and how they help with dynamic pricing.
• Check out Carl’s Digital Restaurant book series.
• Subscribe to Carl’s newsletter on LinkedIn — The Digital Restaurant.
• Listen to an episode of The Digital Restaurant podcast.

Other shout-outs

• Find a Rock and Brews burger location near you.
• Meredith Sandland — Co-author of the Digital Restaurant series.
• Connect with Troy Hooper on LinkedIn.
• Follow Shawn Walchef on LinkedIn.
• Learn more about the hype of Slutty Vegan.