Morning Brew Daily AI Coming for Fashion Models? & Travelers Scramble for REAL IDs
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Apr 1, 2025 The use of AI models by H&M sparks debate over the future of human models in fashion. Travelers are racing against time to secure their Real IDs as deadlines loom. Tariffs are hitting American farmers hard, complicating their already challenging landscape. A notable shareholder letter prompts discussion about investing trends for everyday Americans. Meanwhile, innovative gadgets like smart toothbrushes and new baking appliances reveal how technology continues to intersect with our daily lives.
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H&M's AI Models
- H&M is partnering with agencies to create AI-generated twins of fashion models.
- Model Vilma Sjoberg's boyfriend couldn't distinguish between her and her digital twin.
AI in Fashion
- H&M's use of AI models could reduce marketing costs and streamline processes.
- This echoes similar AI debates in the film and TV industry, raising concerns about job displacement for creative professionals.
Creating Digital Twins
- H&M creates digital twins by capturing extensive pictures of models, including details like birthmarks and movement patterns.
- A slim majority of H&M employees could differentiate between real models and their AI counterparts.