Tourpreneur Tour Business Podcast Building a Next-Generation Multi-Day Tour Brand through Community
May 26, 2025
Katalina Mayorga, the dynamic founder of El Camino Travel, is revolutionizing group travel for millennials with a focus on community and connection. She discusses the evolution of her brand from its roots in international development and how technology is enhancing travel experiences. Katalina emphasizes building strong DMC relationships, the power of authentic community engagement, and the importance of defining your target audience. She also shares insights on personal leadership in a post-pandemic world and the emotional bonds created through travel.
AI Snips
Chapters
Transcript
Episode notes
Tourism Saves Lives in Guatemala
- A taxi driver in Guatemala told Katalina tourism saves him from drug trade involvement.
- This inspired her to build sustainable, community-enhancing tourism experiences with El Camino Travel.
Apply Human-Centered Design
- Use human-centered design to co-create tours with local communities.
- Focus on deep emotional connections, not just logistics, to enhance traveler experience.
Empowering Communities Through Tourism
- El Camino invested in a female guide in Senegal to build her skills and support women in tourism.
- They enabled community leaders from a Colombian neighborhood to learn from a successful transformed community.