On this episode of the STICK TALK podcast, the boys sit down with Erik Jasper to discuss everything related to Pine pollen, how Erik created Based supplements, business and marketing strategies, e-commerce tips, and more!

Check out the full episode on YouTube: https://youtu.be/rtHXRPf8BfY

CONNECT WITH ERIK: Instagram: https://www.instagram.com/erikjasperkier/ Twitter: https://x.com/erikjasperkier?lang=en Tik Tok: https://www.tiktok.com/@erikjasperkier ABOUT THE GUEST: Erik Jasper is a dynamic entrepreneur and the owner of Based, a successful supplement company. CONNECT WITH THE BOYS Andre's Twitter: https://bit.ly/43CmRpj Andre's YouTube channel: https://bit.ly/43JeVTc Christian: https://bit.ly/3rG7D5b Christian’s YouTube: https://bit.ly/3OaEhmX Dan: https://bit.ly/3Oxcted WORK WITH THE BOYS Implement our cold email system into your own business: https://bit.ly/3YbkUz5 Time stamps: 00:00 - Intro 00:52 - Erik's e-commerce brand 02:57 - Pine pollen supplements 04:00 - How did Erik discover pine pollen 05:26 - Effects of exogenous supplements on natural testosterone production 06:10 - Erik and bodybuilding 08:05 - Sourcing products 09:20 - Doing manual labor 11:52 - Erik's physical labor within the company 14:35 - Differences between tinctures and pine pollen 16:28 - Use cases for Erik's products 17:00 - Erik's journey in building his business 21:45 - Erik's business scaling rapidly 24:00 - Scaling challenges and horizontal growth 26:11 - Outsourcing and managing remote teams 28:08 - E-commerce retention and lifetime value strategies 31:52 - Brand story and influencer marketing 33:41 - Target customer clarity and product differentiation 35:09 - Erik's family support and motivation during tough times 37:00 - Alex Hormozi's business tactics and personal habits 40:05 - Purposeful work and personal growth 41:42 - Reflections on money, goals, and life's true values 46:00 - Conversations on life, nature, and personal growth 50:35 - Lightning rounds Topics: #pinepollen #supplements #businessstrategy #ecommercetips