Chris Fresh, founder and CEO at The Plumbing Sales Coach. Chris shares his unique ICE model: Identify, Connect, and Engage, which encourages a customer-centric mindset over a product-focused one. He introduces the concept of value stacking, presenting customers with three options ranging from good to better to best, emphasizing that the reason a customer chooses you is often more critical than the product itself.
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Titans of the Trades | Straight-Talk for Scaling Your Construction Business