Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond Gene Simmons
Sep 9, 2025
Gene Simmons, the iconic co-founder of KISS and known as The Demon, shares his wild journey in rock music. He discusses the Beatles' songwriting brilliance and the unique approach KISS took in avoiding radio singles. With trademark humor, Simmons reflects on KISS's outrageous merchandising strategies, selling everything from coffins to comic books. Listeners are treated to anecdotes about the vibrant rock scene of the past and the band's authentic connection with fans, all while gearing up for the upcoming KISS Kruise XII.
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Conversation Starts With A Cut Short
- Gene Simmons cut the planned hour short because he had a conflicting lawyer conference and got the "stink eye."
- The exchange opens in a playful, confrontational tone that sets the interview's odd rhythm.
Pre-Digital Touring Felt More Honest
- Gene contrasts pre-digital touring where bands had to physically bring their cases to people and earn fans live.
- He argues that era felt more honest because success relied on direct fan response, not algorithms.
KISS Didn't Chase Radio Hits
- Simmons says Kiss and Sabbath didn't write radio-oriented singles and often favored songs about chasing women and living life.
- He notes that when they tried radio themes, content or tone sometimes kept stations from embracing the songs.