My guest today is Georgy Natsvlishvili, Head of Organic Growth at Glovo. I’m very excited to have Georgy because he & his team take a very very expansive view of organic growth - and cover a terrain that is far more significant than mere keyword optimization that most folks speak about when they talk about ASO. Georgy and his team have done some very impressive work in quantifying organic growth - across keyword optimization, conversion optimization, improving ratings - and even SEO(and no, that’s not a typo). They’ve driven significant conversion rate improvements, massive rating improvements - and saved over $3mm in marketing spend through their optimizations. We dive into an immense breadth of topics in this very fascinating interview.

KEY HIGHLIGHTS:

• How Georgy recommends quantifying impact of keyword optimization
• How improving ratings from 3.2 to 4.3 improved not just organic conversions but also performance of paid campaigns.
• How Glovo’s team improved ratings from 3.2 to 4.3
• An example of an App Store screenshot that Georgy expected to see winning but didn’t win.
• What tools Georgy recommends for app store conversion testing – and the problems he sees with third party tools.
• The ASO KPI dashboard that lets Glovo track and monitor their key organic metrics.
• How Georgy’s team can now avoid delays with their tech team when they want to make simple changes to popups.
• Why Glovo does SEO activity to drive organic traction for their app.

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/how-to-save-3mm-in-marketing-budgets-through-app-store-optimizationwith-george-natsvlishvili-head-of-organic-growth-at-glovo/

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